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Salon and Beauty Website Templates for WordPress

6 min read
Contents

Key Takeaways

  • “Salon website template” and “beauty salon website template” each get 170 searches a month in the US at a keyword difficulty of 0, while sitting at competition 1.00 on paid search, the maximum score DataForSEO reports.
  • Zenoti's salon and spa survey series found that 78% of customers check reviews before booking, and more than 46% now book their appointment online rather than by phone.
  • 43% of Gen Z clients expect online booking as a baseline feature versus 36% of millennials, so a template without a visible booking CTA is increasingly a dealbreaker.
  • PureSkin is the one kit in WDesignKit's library built specifically for spas and salons, shipped separately for Elementor (204 downloads) and Gutenberg (75 downloads).

 

“Salon website template” and “beauty salon website template” each pull 170 searches a month in the US, at a keyword difficulty of 0, while sitting at competition 1.00 on paid search, the maximum score DataForSEO reports. That combination, zero organic difficulty against the ceiling on ad competition, is the clearest arbitrage we found across this whole keyword set: every salon owner searching this term is being bid on by advertisers, and almost nobody is trying to rank for it organically. Consumer research from Zenoti’s salon and spa survey series backs up why the term has that commercial pull: 78% of customers check reviews before booking, and more than 46% now book their appointment online rather than by phone.

What a salon or spa site needs to actually book appointments

A salon site’s entire job is to get a visitor to book, so the layout has to do three things: show the space and the work (real photos, not stock), make services and pricing scannable in one glance, and put a booking or contact path somewhere the visitor doesn’t have to hunt for it. Zenoti’s data adds a generational wrinkle worth planning for: 43% of Gen Z clients now expect online booking as a baseline feature, not a bonus, versus 36% of millennials, so a template without a visible booking CTA is increasingly a dealbreaker rather than a minor gap.

This runs on WDesignKit, a free WordPress plugin (30,000+ active installations, 4.8 out of 5 on WordPress.org) that imports full page kits into Elementor or Gutenberg without a theme switch.

PureSkin: the one dedicated spa & beauty kit in the library

WDesignKit’s marketplace currently has one kit built specifically for this vertical: PureSkin, shipped separately for Elementor and Gutenberg. Both versions share the same layout logic: a soft, pastel-toned hero with a real treatment photo, a services grid built around specific offerings (hair colouring, facials, massage), a gallery to showcase the space, and a testimonials section. Its own listing advertises a built-in booking section; treat that as a starting layout to wire up to your real booking system rather than a working scheduler out of the box, since WDesignKit doesn’t verify that claim per kit.

VersionBuilderDownloadsNotable features
PureSkin (Elementor)Elementor204Online booking system, service galleries, team & testimonial sections
PureSkin (Gutenberg)Gutenberg / block editor75Same layout logic in native WordPress blocks, no page-builder plugin required
PureSkin spa and beauty salon WordPress template kit homepage, Elementor version
PureSkin’s Elementor demo homepage, built around a real treatment photo and a booking-first layout.

Choosing between the Elementor and Gutenberg versions

The Elementor version has drawn more than double the downloads of its Gutenberg counterpart (204 versus 75), which likely reflects Elementor’s larger overall install base rather than any real difference in quality between the two. If you’re already running Elementor on other pages, matching builders avoids maintaining two different editing workflows. If you’d rather not add a page-builder plugin at all, the Gutenberg version gives you the identical layout in native WordPress blocks.

Also Read: Elementor Landing Page Templates if you want a single booking-focused landing page instead of a full multi-page site.

PureSkin spa and beauty salon WordPress template kit homepage, Gutenberg version
PureSkin’s Gutenberg demo, the same layout in native WordPress blocks with no page-builder plugin required.

Also Read: Business Website Templates: 3 WordPress Kits Compared if PureSkin’s spa focus is narrower than what a larger multi-service salon chain needs.

How to install PureSkin

  • Install the free WDesignKit plugin from your WordPress dashboard.
  • Open the WDesignKit panel inside Elementor or the block editor and search for PureSkin.
  • Import the homepage and service pages, then connect the booking section to your actual booking system or calendar.
  • PureSkin is a Pro-tier kit and requires an active WDesignKit licence to unlock.
Browse the full WDesignKit template library

Frequently Asked Questions

Why do salon website templates need a visible booking CTA?

A salon site has one job: turn visitors into bookings, so the booking path needs to be obvious instead of buried. The page points out that 43% of Gen Z clients expect online booking as a baseline feature, and 46% of customers now book online rather than by phone. That makes a visible CTA more than a design choice. WDesignKit Learning Center frames PureSkin around a booking-first layout for exactly that reason.

Does PureSkin work better in Elementor or Gutenberg?

The choice mostly comes down to your existing workflow, not a quality gap. PureSkin ships in both Elementor and Gutenberg versions, and the page says the Elementor version has 204 downloads versus 75 for Gutenberg, likely because Elementor has a larger install base. If you already use Elementor on other pages, matching builders keeps editing consistent. If you want native WordPress blocks with no page-builder plugin, Gutenberg is the cleaner fit.

How do I install PureSkin on WordPress?

PureSkin installs through the free WDesignKit plugin, then you import the kit from inside Elementor or the block editor. The practical part is that the homepage and service pages are meant to be imported together, because the layout is built as a full site flow rather than a single isolated page. WDesignKit Learning Center also notes that PureSkin is a Pro-tier kit, so an active WDesignKit licence is required to unlock it.

What should a salon or spa website include to actually get bookings?

The page says three things matter most: real photos of the space and work, services and pricing that are easy to scan at a glance, and a booking or contact path that is impossible to miss. Stock images weaken trust here because 78% of customers check reviews before booking, so the site has to feel real fast. A template like PureSkin is built around that logic with a hero image, services grid, gallery, and testimonials.

Is PureSkin enough for a multi-service salon chain?

PureSkin is built for spa and beauty sites with a focused booking-first layout, not as a broad all-purpose business kit. The page suggests it works best when the goal is presenting services like hair colouring, facials, and massage in one clean flow. If your business needs something wider than that vertical focus, the page points readers toward [Business Website Templates: 3 WordPress Kits Compared](Business%20Website%20Templates:%203%20WordPress%20Kits%20Compared) as the better comparison point.

Last reviewed: September 3, 2026

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Author

Sagar Patel, Founder and CEO of POSIMYTH Innovations
Sagar Patel
CEO · POSIMYTH Innovations · 10+ Years Experience

Sagar is the Founder & CEO of POSIMYTH Innovations, with 10+ years building WordPress products trusted by 100,000+ websites globally. He has led the development of The Plus Addons for Elementor, Nexter, WDesignKit, and UiChemy, all built hands-on from concept to launch. His work focuses on making website building faster, more flexible, and accessible for creators and businesses worldwide.

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